Finally, multi-level and multilevel marketing companies are going for a giant step of progress in providing their downlines with automated marketing systems. They will have moved into the 21st century and so are using technology to help people build their multilevel marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the web with sites such as for example gotomeeting.com, where the same presentation can be given to a group all at once, instead of to one person at a time. These companies are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and are doing what to help their multi level marketing builders become successful quicker and easily than ever before. Let’s now discuss the automated marketing system that truly leads an interested prospect, step by step, to the desired end result of becoming a member of your multilevel marketing downline.
So, what exactly IS an automated marketing system? Usually it contains several key components. The initial and most important component of the system is really a lead capture page, generally known as a landing page. That is a website that someone may visit as a result of advertising, either online or offline, to find out more information about something, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video to allow them to watch, which will cause the person to want more info and go further down the line toward becoming a member of your organization. An essential feature of the lead capture page is the opt-in form. This form asks the person viewing the site to provide you with their name, email address, and if you would like, even their phone number, before you provide them with more information.
That is really exciting, because that one step, and whether or not they choose to go on it, is what separates the information gatherers from the individuals who are hot for whatever it really is you need to offer. Are you aware the importance of what I just wrote? Individuals who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to advertise to them. Each person who opts in to your site becomes what is known as a pre-qualified lead, which means they will have just pre-qualified themselves being an interested prospect! Which has just eliminated the majority of the work for you to find out who really wants to hear your story and who doesn’t. With that certain landing page, just how many people did you must speak to to be able to obtain their contact information? In most cases, zero one! Sure, in some instances you will talk with someone in the course of your entire day and verbally send them to your website (landing page).
Even right there for the reason that one step can you observe how the conversation has changed? You aren’t trying to sell the complete idea there and setup another ending up in them, you are just sending them somewhere to obtain additional information on their own, and if they would like to know more, they will let you know! More importantly though, with this automated lead generating marketing system, as soon as you get all of the components up and running and you also are driving traffic to your website (more about this in a forthcoming article), it is on autopilot for you personally! Are you beginning to understand how valuable this sort of automated marketing system could be?
Once the reader has opted directly into receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some really great companies supply you, the network marketer, with really great marketing pieces that explain the business enterprise to the prospect in one or a group of videos, and they provide a way for the chance to do this. By that I mean there is usually a web link for them to sign up or go onto your waiting list, rendering it virtually effortless that you should bring them under you in your downline. If they don’t subscribe then and there, though, all isn’t lost. That’s where the next key component of an excellent automated marketing system is necessary.
The next important part of an automated marketing system is what’s called an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your organization? Well, they handed you valuable information regarding themselves – their name, their email, and depending on opt in form, their phone number. The autoresponder enables you to collect those email addresses and keep them stored in a database so that you can easily send follow up emails in their mind as a group, rather than sending out individual emails.
Guess what else autoresponders can do? You can set up a number of emails and designate which days you’ll send them to each prospect, even if they were added to the database on different days! So, you only need to write them once, the autoresponder manages the rest. It really is sheer genius. One of these of an autoresponder site is aweber.com. marketing automation There are others as well. Even better, the MLM and multilevel marketing companies who are offering you automated marketing systems usually have an autoresponder set up for you as part of that marketing system!
Ultimately, an excellent MLM automated marketing system drives your prospects to join a live recruiting webinar that is usually done by the master marketers of the company, using sites like gotomeeting.com or gotowebinar.com. That is invaluable to you, because let’s face it, anyone in the beginning of their multilevel marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.Through the use of all of the components described above within an automated marketing system to create your MLM or multi level marketing, you can see that many more opportunities for folks to sign up with you are provided. It no longer depends on that 5 minute conversation you have with them on the opportunity meeting in the course of your day.